ENOC growth strategy to be driven by AED250 million digital transformation

The ENOC Group unveiled its plans to invest AED250 million of its overall 2021 expenditure towards further promoting its digital transformation strategy. ENOC’s growth strategy will place a strong emphasis on enhancing its business and operations through digitalization; which will play a key component in optimizing operations and identifying synergies within its businesses, while continuing to serve its main goal of meeting the growing energy demand in Dubai and the UAE. The primary focus of the group’s strategy is to leverage its competencies across the energy value chain to identify new avenues for growth, while gearing its efforts towards customer centricity, thereby enabling the growth of the energy sector.

ENOC to invest AED250 million in digital transformation

Saif Humaid Al Falasi, Group CEO, ENOC, said, "The year 2020 was an unprecedented year for all and at ENOC we believe that it also presented great opportunities. It made us re-evaluate our operations and urged us to adopt innovative measures to keep up with the fast-paced transformation that our sector is going through. Understanding the current market realities allowed us to introduce changes to emerge as an agile, resilient and future-ready organization while aligning our efforts with the national mandate."

"While increasing our market share remains a priority, we are focused on strengthening our business to ensure that we have the capabilities to face any future challenges. As we gear up to our nation’s Golden Jubilee, we remain committed to our leadership’s vision to honor our past achievements and continue investing to further our digital acceleration and maintaining sustainable growth and diversification to meet the UAE’s growing energy demands," he stated.

In 2019, the group launched "Next", an accelerator program designed to unlock growth opportunities and tackle challenges in the energy sector through building new digital ventures for B2B and B2C categories. Under Next, it introduced two digital ventures, ENOC Link, a digital mobile fuel delivery service for businesses in the UAE, and Beema, the UAE's first pay-per-kilometer car insurance. ENOC also introduced Masar, its innovative digital transformation program designed to offer complete digital integration of all its divisions to enhance efficiencies across its core operational and support functions.

Furthermore, the group also plans to educate the current and potential employees on the importance of digitalization and why it is crucial for its growth for the next 15 to 20 years. "We are on track with our Emiratization efforts to achieve 50 percent by 2021 and are dedicating our efforts to hone our young national talents. We will dedicate our time and resources to ensure that our employees fully understand the potential that digitalization has to offer," Al Falasi concluded.